Dee Calder Website
Visual Design Theory
‘Rule of Thirds’ states that subject of interest should intersect imaginary lines. When the subject is a person, one of their eyes should be where one of these points intersect.
Draw the viewer to a key area of interest in the image with diagonal view lines.
Use symmetrical designs. A balance of ‘energy’ across the field of view engages the viewer and holds their attention. Strive for equal bulk.
Use odd numbers of subjects.
Colour (good link for the resource section) – http://www.color-wheel-pro.com/color-meaning.html