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Content & Writing for the Web

Provide relevant information and make sure it’s useful relevant from the visitor’s perspective, not the author’s.  Web visitors have different needs and expectations from, say, reading a book or magazine.  Web visitors want to act on the information in the short term, if not immediately.  With that in mind, being concise and specific is essential to a useful site.  Personalize the experience for the visitor by writing in a more casual, conversational style.  It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read. It’s both friendlier, and easier to read.